Bright colours, ice-cold bottles and plenty of fizz formed the visual language for this Razzl cooldrink product shoot, created for 8Global. The process began with clean, carefully lit product photographs of the individual bottles and the complete flavour range. These straightforward images provided a clear view of the packaging, labels and colours before the shoot moved into something more playful and experimental. The creative images were built around the character of the different flavours. Fresh lemons and grapefruit reinforced the citrus varieties, while crushed ice, chilled bottles and droplets of condensation created an immediate feeling of refreshment. Group arrangements brought the colours together, allowing the red, yellow, green and deep…